Pandora Media Sees Mortgage Ads Become New Category

By | August 8, 2014

Scalper1 News

Pandora Media (P) saw a new advertising category emerge in July, as a monthly sampling found that mortgage and home loan advertisers took 5% of total ad spots on the No. 1 online music streaming service, according to a report by Canaccord Genuity. Finance emerged as a new category in July after not even registering in Canaccord’s advertising sampling “in the prior few months,” wrote analyst Michael Graham in a report released late Thursday. Retail Scalper1 News

Scalper1 News