Scalper1 News
Pandora Media (P) played fewer audio ads per hour in May than in April or March, though its music streaming is expected to jump 25% in May and June, says an analyst. Canaccord Genuity analyst Michael Graham sampled 12 hours of Pandora in May and heard an average of 5.67 ads per hour. That’s down from 6.08 ads per hour in April and 5.94 in March, he says. “We estimate the average effective ad load (per hour) in the tested geographies was 2.54 Scalper1 News
Scalper1 News