How Microsoft’s Windows 10 is like Coca-Cola Classic

By | July 24, 2015

Scalper1 News

The most anticipated feature of Microsoft’s (MSFT) Windows 10, set for release on Wednesday, isn’t some new application. It’s the return of the traditional Start screen, which Microsoft ditched in August 2012, with Windows 8. For that reason, Windows 10 is a lot like Coca-Cola Classic. Let me explain. When theCoca-Cola (KO) announced in April 1985 that New Coke would replace the original formula of its flagship soft drink, consumers protested. Some even hoarded cases of the original flavor beverage. New Coke is now seen as a cautionary tale about tampering with a well-established and successful brand. In October 2012, Microsoft introduced Windows 8, a new version of its popular PC operating system with a radically redesigned user interface. Win 8 was designed with touchscreens in mind, even though few people had or wanted a touchscreen PC. The operating system was clunky to use with… Scalper1 News

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