Scalper1 News
W all Street analysts trying to predict the average selling price of the Apple Watch might be underestimating the impact of consumers buying extra wrist bands for the highly anticipated smartwatch. Piper Jaffray analyst Gene Munster predicts that the average selling price for the newest Apple (AAPL) product will be higher than the current consensus forecast of $500. “We expect ASPs could be closer to $550, or $575-$600 when adding additional bands,” Munster said in a research report Monday. “Ultimately this could also mean higher segment gross margins than previously thought (we previously expected 40% gross margin, slightly ahead of the company’s current gross margin).” Munster says he is conservative in his sales projections for the Apple Watch, which goes on sale in April. He says Apple will sell 8 million units this calendar year, vs. Wall Street’s target of 14 million. Munster rates Apple stock as overweight… Scalper1 News
Scalper1 News