Scalper1 News
Oracle (ORCL) is making another thrust to compete better with Salesforce.com and others in the data marketing cloud field. The enterprise software giant said on Monday that it’s agreed to acquire Datalogix, which makes software for connecting consumer spending to digital marketing in order to help companies measure and increase the effectiveness of their ad programs. Terms weren’t disclosed. But in a research report Monday, Brian Wieser, an Scalper1 News
Scalper1 News