Oracle Acquisition Targets Salesforce.com In Cloud

By | December 20, 2013

Scalper1 News

Oracle (ORCL) is chasing Salesforce.com (CRM) into the fast-growing market of marketing services delivered via the Internet “cloud.” The software giant on Friday said it plans to acquire Responsys (MKTG), a leading provider of business-to-consumer marketing services via the cloud. Oracle, fresh off reporting fiscal Q2 earnings that beat analyst estimates, will pay $1.5 billion in cash, or $27 a share, a 38% premium over Thursday’s closing price Scalper1 News

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