Zillow To Acquire Web Rival Trulia

By | July 28, 2014

Scalper1 News

Zillow (Z), the No. 1 online real estate search-engine company, confirmed early Monday that it has agreed to acquire top rival Trulia in a $3.5 billion all-stock deal. The proposed merger, which had been rumored, would combine the two most popular real estate websites in the U.S. Each generates revenue by charging advertisers — mostly real estate agents — to carry their listings, and ads, on the site. Trulia’s revenue growth rate has accelerated Scalper1 News

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