Scalper1 News
Real estate website Trulia on Monday launched its first national ad campaign, a $45 million effort aimed at mobile users and women. The company is running its first TV commercials, along with ads for radio, the Web and print. Trulia’s (TRLA) 2014 ad campaign will take on a planned $65 million ad campaign from rival real estate site Zillow (Z), which started the ad battle with a $40 million campaign in 2013. “We wanted to focus on mobile, so the Scalper1 News
Scalper1 News