Scalper1 News
The Super Bowl is becoming a game of soaring costs and more conservative game plans for tech companies. As usual, few tech companies are playing the ad game for the show that consistently is the most viewed of the year. That viewership carries a price: The cost of a 30-second ad in this year’s game telecast is $4.4 million to $4.5 million, up from $4 million last year. Longtime players GoDaddy and Intuit (INTU) are in, but are cutting back. Scalper1 News
Scalper1 News