Pivotal Research Group handed upgrades to buy from hold to Web search leader Google (GOOGL) and microblog platform Twitter (TWTR) on Wednesday, and both stocks rose. In Google’s case, Pivotal Research analyst Brian Wieser wrote in a research report that Wall Street’s concerns about “margin erosion, intensive capital investment plans and diversification … away from the company’s core advertising business” had prompted the investment bank to be
Expect microblog Twitter to find it hard to court advertisers in the months ahead, while social media leader Facebook will continue having high adoption growth, according to business intelligence service L2. Twitter (TWTR) stock on Monday fell to its lowest level since late July on the report. Twitter was near 36, down more than 6%, in afternoon trading on the stock market today. That’s a 35% decline since Twitter stock brushed 55.99 in early
Two months after microblog Twitter (TWTR) vaulted into e-commerce with a new “buy” button feature installed in some tweets, the company is adding a virtual coupon service. On Tuesday — just in time for holiday shopping extravaganzas Black Friday and Cyber Monday — the company began testing coupons as it strives to expand its e-commerce cred further. Advertisers can use the new feature, called Twitter Offers, to create promotions linked to credit