Almost As Many Twitter Quitters As Active Users
Microblogging service Twitter has nearly as many former users as it does current users, according to a new study by investment bank Cowen and Company. A survey of 2,000 U.S. online adults earlier this month found that 21.8% are current Twitter users, 19.3% are former Twitter users and 59% have never used the service. Based on the survey results, Cowen analyst John Blackledge estimates that Twitter will add about 2 million net new adult monthly active users in the U.S. in the next 12 months. He previously forecast 4 million new users over that time. “The growth trajectory suggested from the survey is concerning and implies that Twitter may be more of a niche service relatively,” Blackledge said. He noted that the new user numbers do not include business accounts or users ages 17 and younger. Blackledge rates Twitter (TWTR) stock as market perform with a price target of 42…