Soda-flavored ‘Candy Crush’ sequel aims to hook users

By | June 18, 2014

Scalper1 News

After getting millions of people hooked on its mobile puzzle game “Candy Crush Saga,” King Digital Entertainment (KING) is preparing to start dealing a follow-up, “Candy Crush Soda Saga,” which it hopes will be just as addicting. King  (KING)  soft-launched the new smartphone game last week on Google (GOOGL) Play for Android devices in four countries: Canada, Sweden, Spain and the Netherlands. The game debuted earlier than many had expected and is forecast for a more complete rollout in the third quarter, Pacific Crest Securities analyst Evan Wilson said in a note Tuesday. A version for Apple (AAPL) iOS devices is expected in the second half of the year. The game play of “Candy Crush Soda Saga” doesn’t differ much from that of the earlier game, making it more of a “sister title” than a sequel, Wilson said. As such, “Soda” isn’t expected to drive much incremental growth in total players, he said. But it could keep the current user base happy and occupied. Scalper1 News

Scalper1 News