Over-the-top TV bundles deemed dead on arrival

By | March 26, 2015

Scalper1 News

New Internet television services from Dish Network (DISH), Sony and possibly Apple are unlikely to please either potential cable TV cord-cutters or cord nevers, Bernstein Research said in a report Thursday. The over-the-top video services announced or rumored so far are too narrow for existing pay-TV subscribers and are too expensive for people who have opted not to subscribe to traditional pay-TV services, Bernstein analyst Todd Juenger said in the report. His findings were based on comments made at focus groups in New York City and San Francisco. The groups were composed of people who identified themselves as “highly likely to cut the cord in the next six months,” as well as people who felt just the opposite. Based on the focus groups, Juenger is pessimistic on the prospects for Sling TV from Dish Network, PlayStation Vue from Sony (SNE) and a rumored Apple (AAPL) TV service. “A strong body… Scalper1 News

Scalper1 News