Scalper1 News
LinkedIn ( LNKD ) shares lost nearly half their value on the stock market today after the professional networker announced grim 2016 forecasts. Now Twitter ( TWTR ) reportedly is mulling a major shift with the hopes of winning over new customers, but potentially alienating its power users. Twitter will adopt a new algorithimic timeline, as soon as next week Buzzfeed reported late Friday. The new system would order tweets based on what Twitter thinks you want to see, rather than the current reverse chronological order. The goal is to make Twitter more attractive to new and casual users so they can see more targeted tweets, eliminating the unwanted posts. It’s unclear if Twitter will make the change optional or mandatory, Buzzfeed said. The latter would greatly upset power users such as journalists, who use the chronological timelime to spot and follow breaking news. Twitter was abuzz with angry posts Friday night. Twitter staff meeting: ‘Our stock is crashing. How do we fix Twitter?’ ‘Make the user experience worse every week?’ ‘Crazy enough to work!’ — Josh Jordan (@NumbersMuncher) February 6, 2016 Facebook has used alogrithims for years so people see posts from their favorite friends or sources. Facebook’s ongoing efforts have worked for the company, with more than one billion daily users — and still growing. Twitter’s To-Do List: 1) Algorithmic sorting that no one asked for … … … … … … … … … 173) Edit button that every asks for — Matt Mitovich (@MattMitovich) February 6, 2016 Twitter’s growth, meanwhile has basically stalled, though revenue has swelled due to higher ad revenue and other monetization. @ethanradd @BlackIrishI I hate Facebook! — Kevin Budds (@BuddsKevin) February 6, 2016 LinkedIn also is going through a strategy shift. Late Thursday, LinkedIn reported better-than-expected Q4 earnings. But it gave 2016 revenue and earnings targets far below Wall Street views. Part of the reason was LinkedIn’s decision to shut its Lead Accelerator business, which had technology aimed at helping marketers better target prospects. LinkedIn said the project wasn’t worth the time and money, but analysts said they may have to rethink LinkedIn’s prospects. Twitter reports earnings on Wednesday, with analysts expecting a 48% revenue rise to $709.9 million, with earnings per share ex items flat at 12 cents. #SuggestedTwitterAlgorithims Posting “your an idiot” takes you to a grammar basics cheat sheet. — Renna (@RennaW) February 6, 2016 Twitter shares fell 7% on Friday to a record closing low. LinkedIn crashed nearly 44% to a 3-year low. Facebook skidded nearly 6% on Friday and more than 7% for the week, despite hitting a record high on Tuesday. Scalper1 News
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