GoPro Hero4 Black camera sees ‘powerful’ early demand

By | October 6, 2014

Scalper1 News

The new flagship action camera from GoPro (GPRO), the Hero4 Black, is selling briskly after debuting at retail stores on Sunday. JMP Securities analyst Alex Gauna raised his price target on GoPro stock Monday way up to 105 from 60 based on upbeat sales data for the Hero4 Black. GoPro stock was up nearly 8% in afternoon trading in the stock market today, near 93.50. Gauna’s firm checked with retail stores on the East Coast and in the Midwest, Texas and California on Sunday. “What we found was really powerful first-day demand for the Hero4 Black,” he told IBD. “And that’s important because (the Hero4 Black carries) a new higher price point for the company.” The Hero4 Black costs $499, a 25% increase over the high end of its price range last year. The previous top-of-the-line model was the Hero3+, which cost $399. “Those stores that were willing to talk… Scalper1 News

Scalper1 News