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Facebook’s (FB) move to clean up its ad server platform will likely result in the social media network getting a bigger piece of the online ad market next year, says an analyst. In a research report released Tuesday, Ken Sena, an analyst for Evercore Partners, said the company’s relaunch of its Atlas ad server platform will let advertisers better measure the effectiveness of ads across mobile and desktop systems. He says the ad platform is now Scalper1 News
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