Facebook Gets Price Target Bump Based On Ad Strength

By | March 14, 2014

Scalper1 News

A strong outlook for online advertising revenue growth prodded Nomura Securities to become the latest investment bank to raise its price target on Facebook (FB). Nomura analyst Anthony DiClemente said in a research note Friday that the Thursday launch of video ads on Facebook, combined with ad acceleration in mobile and the ability to more accurately target consumers, sparked his price target increase. DiClemente, who has a buy rating on Facebook, Scalper1 News

Scalper1 News