Could Wireless Firms Follow Apple Into Ad-Blocking?

By | January 13, 2016

Scalper1 News

Could wireless phone companies add a new twist to the brouhaha over ad-blocking technology on mobile devices in 2016? Europe might be a better market to watch than the U.S., where AT&T (T) and Verizon Communications (VZ) will likely stay on the ad-blocking sidelines. Apple (AAPL) made waves last year by offering ad-blocking software to iPhone users, fueling Web publisher worries that they’ll lose ad revenue. Mobile devices account for roughly 40% Scalper1 News

Scalper1 News