Ad Blocking Surges, Threatens Ad-Supported Web

By | August 11, 2015

Scalper1 News

The use of ad-blocking software is exploding and is projected to cost websites nearly $22 billion in lost advertising revenue worldwide this year, according to a new study. The biggest facilitator of ad-blocking software is Google ‘s (GOOGL) Chrome browser, according to a study released Monday by PageFair and Adobe Systems (ADBE). About 198 million Internet users worldwide in the second quarter used ad-blocking software, PageFair reported. That’s Scalper1 News

Scalper1 News