Yahoo (YHOO) will redirect ads from its blogging platform Tumblr to other Yahoo properties, as the company continues an effort to simplify its advertising buying across all its platforms. The blogging site’s advertising will be “seamlessly promoted across Yahoo and Tumblr,” wrote Mike Kerns, Yahoo’s senior vice president of home page and verticals in a blog post. The news is the biggest integration yet of Tumblr with Yahoo services such as Yahoo
The fuel that drives Google (GOOG), Yahoo (YHOO) and many other Internet-based companies continues to grow. In the first quarter of this year, Internet advertising revenue topped $11.6 billion, up 19% over the year-earlier period, according to a new report by the Interactive Advertising Bureau and PricewaterhouseCoopers. IAB called the figure “historic” and a “significant increase” over last year’s Q1 total of $9.6 billion. IAB and PwC pulled data
Arista Networks (ANET) lived up to its hype with its initial public offering, as the stock popped in its stock market debut Friday. Arista has tapped into the booming demand for cloud computing with networking technology that manages data traffic at large Internet centers for companies such as Facebook (FB), Yahoo (YHOO), Comcast (CCST) and Citigroup (C). Late Thursday, Arista priced at 43 a share, above its expected range of 36 to 40. The stock