Tag Archives: sne

Cyberheist Dumps Seagate Technology, Snapchat Deep In Phishing Hole

A sprawling tax-fraud scheme duped Seagate Technology ( STX ) and Snapchat into dispensing thousands of W-2 forms, highlighting a major fissure in the cybersecurity industry, a Proofpoint ( PFPT ) representative said Thursday. The breach exposed nearly 10,000 former and current Seagate employees, according to a statement from the data storage firm. The breach was discovered March 1 on the heels of a similar attack on photo-sharing app Snapchat. Seagate stock fell 3.5% Tuesday as the news made headlines and fell a fraction Wednesday before rising 2.2% Thursday. Seagate confirmed the breach in an email to IBD. “The information was sent by an employee who believed the phishing email was a legitimate internal company request,” Seagate said. Released information includes Social Security numbers, birthdates and addresses of anyone employed by Seagate in 2015. Phishing Attacks On The Rise Phishing attacks on businesses are becoming more prevalent, Ryan Kalember, Proofpoint senior vice president of cybersecurity strategy, told IBD. He refers to it as “impostor fraud.” The W-2 attack is just the most recent iteration, he said. Snapchat admitted to a similar attack on Feb. 28 in a blog post titled “An Apology to Our Employees.” The scammer impersonated CEO Evan Spiegel , successfully asking for payroll information. Internal systems and user information remained secure. Both Seagate and Snapchat reported the attacks to the FBI, which recorded more than $215 million lost in phishing attacks between October 2013 and December 2014, according to a report in January. Both firms also offered two years of credit monitoring for the victims. “When something like this happens, all you can do is own up to your mistake, take care of the people affected and learn from what went wrong,” Snapchat wrote. Tax fraud phishing is seasonal, Kalember noted. Wire transfer requests are also popular — and thrifty — modes of generating a lot of money. Networking firm  Ubiquiti Networks ( UBNT ) found that out the hard way last August after a phisher tricked it into wiring $46.7 million overseas. Spear-Phishing Targets Companies And scammers are becoming more sophisticated, says Slawek Ligier,  Barracuda Networks ’ ( CUDA ) vice president of product development. “Spear-phishing” and “whaling” involve targeting someone with either money or access. Tricky email tactics — changing the “N” in Barracuda Networks to “M” or spoofing a CEO’s email address — tend to reap the most success, Ligier told IBD. From there, scammers indulge in a series of social engineering measures. “They don’t want to waste their time on people who won’t fall for it,” he said. “But the scammer will really invest a lot of time and effort to slowly reel their victim in.” Stickier yet, there are legitimate reasons to spoof a CEO’s email, Kalember says. A company will allow a third-party to spoof an email — make it appear as if the email is coming from that CEO — for marketing purposes. A spoof can use any display name that the spoofer chooses. Traditional email protection services can’t deal with spoofs, Kalember says. “Defenses are looking for malware, and they are not equipped for this,” he said. “There is no malware. There is no payload. And the tricky part is, there’s also legitimate business emails from people who need their W-2s.” Scammers Rely On Social Engineering Agari CEO Patrick Peterson says his privately held company aims at this problem. Cisco Systems ( CSCO ) IronPort business veterans (Cisco bought IronPort in 2007) founded Agari, which uses proprietary technology to filter out phishing emails, Peterson told IBD. It differs from Proofpoint, which plans this quarter to flag phishing emails in the same vein as spam and “adult content.” “When (executives) see these stories about Seagate, I imagine they break out into a cold sweat, thinking they have no solution,” Peterson said. Spear-phishers differ from mass phishers. The latter sends a blast email hoping to dupe a few vulnerable people. The former involves more research and relies on social engineering to persuade a target of its legitimacy. “The best defense we have today — which is a pretty crappy one — is telling people to be careful,” he said. At the annual cybersecurity RSA Conference last week in San Francisco, Calif., executives were most concerned about phishing scams, he said. Malware detection has become so sophisticated that scammers have been forced to rely on the weak human link. So far, it’s working. Recent breaches of the Office of Personnel Management, Anthem ( ANTM ), Sony ( SNE ) Pictures Entertainment and Target ( TGT ) also began with a phishing email; they account for about 90% of all attacks, Peterson said. “This really serves as a wake-up call to the tech industry to dig deep and find solutions,” he said. “Unfortunately, my crystal ball says we’re going to see a lot more of these notices.”

Apple iPhone To Be Dragged Into Virtual Reality Market

Apple ( AAPL ) hasn’t announced plans to join the virtual reality headset craze, but third-party hardware companies have designs on using the iPhone for VR products. Piper Jaffray analyst Gene Munster predicted Tuesday that third-party hardware firms would start selling VR products that use the iPhone as a display this fall. These devices would be much like the Samsung Gear VR headset, which uses Samsung smartphones as the display. IonVR, a privately held company specializing in third-party VR hardware, expects to have a headset in the fall that will will allow the iPhone to be used for VR and will cost between $100 and $200, Munster said. The iPhone already can be used with Alphabet ’s ( GOOGL ) Google Cardboard and Mattel ’s ( MAT ) View-Master, but those aren’t true VR experiences, he said. Virtual reality is much talked about as a hot new technology, and there are concerns that it could follow the boom and bust of 3D TV. Munster says that VR will not flop like 3D, in part because of the greater level of investment in VR and its cousin, augmented reality. Facebook ( FB ), which owns Oculus VR, is firmly committed to its success, he said. “On top of that, Apple, Google and Sony ( SNE ) are expected to all be making significant investments in VR/AR over the next five years,” he said. “We believe these investments will lay the groundwork for VR /AR becoming the next computing paradigm.” Sony is in one of the best positions to capitalize on VR, Munster said. “It has the content, distribution and user base (36 million PS4 consoles sold) to allow VR to grow rapidly,” Munster said. “We have also been impressed by Sony’s demos of ‘London Heist’ and ‘Walk The Wire,’ and the company has a slate of approximately 80 games which will be available at launch, which is expected late this year.” Oculus Rift is set to ship on March 28 in 20 countries, including the U.S. It will be available at select retailers in April. It will cost $599 and require a high-end PC with a graphics card. Bundles of the Oculus Rift headset and “Oculus-ready” PCs start at $1,499. Meanwhile, Samsung is promoting its smartphone-based Gear VR, which uses Oculus technology. Gear VR costs $99 and requires a newer Samsung Galaxy phone. Another VR headset, the HTC Vive, is due to go on sale April 5 and cost $799. Like the Oculus Rift, Vive requires a high-end PC with dedicated graphics processor. Vive is a collaboration between smartphone maker HTC and video game developer Valve.

Google Chromecast Tops Apple TV In Streamer Market

Alphabet ‘s ( GOOGL ) Google Chromecast widened its lead in the digital media streamer market last year over devices from Apple ( AAPL ), Amazon.com ( AMZN ) and Roku. Google’s low-cost HDMI dongle for streaming Internet video to television sets grabbed 35% of the market in 2015, up from 28% in 2014, Strategy Analytics reported Tuesday. Apple TV ranked second with a 20% market share, down from 22% in 2014. Amazon Fire TV and Roku tied for third, each with a 15% market share. “Google’s puck-sized Chromecast dongle continues to have broad appeal with consumers who favor its mobile-centric approach to content access and control,” Strategy Analytics analyst David Watkins said in a statement . “The device’s portability and low price at just $35 has made it an impulse purchase for many and household ownership of multiple Chromecasts is not uncommon.” Based on cumulative shipments of digital media streamers, Apple leads the market with nearly 37 million Apple TV units sold since its launch in 2007. Chromecast is catching up fast with 27 million units sold in just 2.5-years. Roku’s Box and Streaming Stick products are third with 20 million units, followed by Amazon Fire TV with less than 10 million. Amazon, Apple, Google and Roku accounted for 85% of the 42 million digital streaming devices sold last year. But dedicated streaming media boxes and dongles accounted for 19% of the overall connected TV device market in 2015. All told, 220 million connected TV devices shipped last year, including smart TVs, Blu-ray Disc players, game consoles and streaming boxes, Strategy Analytics said. Smart TVs accounted for 54% of connected TV device shipments in 2015, reaching 120 million units, the research firm said. Samsung, LG and Sony ( SNE ) have a combined 50% share of the smart-TV market. “Our research shows that U.S. broadband homes own an average of 2.3 such devices giving them multiple means by which to stream video and audio content to the TV,” Strategy Analytics analyst Chirag Upadhyay said. “While some consumers will have a favored method, we find that most households are switching between different devices depending on the user and type of content being consumed.” Consumers increasingly are choosing to watch Internet TV services such as Netflix ( NFLX ), Hulu and YouTube.