Adobe Systems Acquires Livefyre To Strengthen Marketing Cloud
Adobe Systems ( ADBE ) on Tuesday announced an agreement to acquire audience-engagement firm Livefyre to bolster its Adobe Marketing Cloud services. Terms of the deal were not disclosed. Livefyre is a privately held company based in San Francisco. San Jose, Calif.-based Adobe plans to integrate Livefyre into its Adobe Experience Manager, allowing customers to collect, curate and publish user-generated content from major social networks into their own marketing channels. “With this acquisition, our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock,” Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target, said in a statement . Bringing together branded and curated social content from Twitter ( TWTR ), Facebook ( FB ), Instagram and other social networks will provide an opportunity for marketers to further drive customer engagement and conversion, Adobe said in a press release. Livefyre customers include Time Warner ‘s ( TWX ) CNN, the Coca-Cola Co. ( KO ), Cox Media Group, Hallmark, Intel ( INTC ), Kimberly-Clark ( KMB ), Major League Baseball, News Corp. ( NWSA ), the PGA Tour, Univision and Warner Music Group. Adobe is a top-rated stock on IBD’s Leaderboard chart. The media software company is trading just below its all-time high of 98, reached on March 18. It would hit a buy point out of a flat base at 98.10. Adobe stock fell 1.3% to 93.66 on the stock market today but rose more than 1% after hours. RELATED: Adobe Teams With Box To Improve Digital Document Workflow .