Tag Archives: nflx

HBO, Apple, Google predicted to stunt Netflix growth in 2015

Netflix (NFLX) will see its U.S. subscriber growth slow dramatically in 2015 as new Internet video services from HBO and others hit the market, research firm Strategy Analytics predicts. Netflix will add 30% fewer subscribers next year than this year, Strategy Analytics Michael Goodman said in a note Monday. Netflix likely will add 4.1 million net new subscribers in the U.S. in 2015, compared with an estimated 5.91 million net new subscribers in 2014, Goodman said. He forecasts Netflix will end 2014 with 37.6 million paid subscribers in the U.S. Goodman sees Netflix’s domestic streaming subscriber growth dipping to 11% next year from 19% in 2014. “The two primary factors contributing to Netflix slowing growth in the U.S. is growing (over-the-top subscription video on demand) market saturation and HBO’s entrance into the OTT video market,” he said. Time Warner (TWX) is expected to launch its stand-alone HBO streaming video service…

Netflix needs another hit, but ‘Marco Polo’ might be all wet

When Netflix (NFLX) plays “Marco Polo” on Friday, it hopes a lot of people will respond. Its “Marco Polo” is a $90 million action-adventure TV series, not the children’s swimming-pool game of the same name. As Netflix continues to evolve into a destination for original content, it hopes to have more hits than misses. Produced by Weinstein Co., the 10-episode TV series “Marco Polo” is seen by many as Netflix’s attempt to match HBO’s popular “Game of Thrones” with its own epic story. But early reviews of “Marco Polo,” a historical drama, have been lukewarm. Speaking at the UBS Global Media Conference in New York on Monday, CBS (CBS) Chief Research Officer David Poltrack noted the drought. “It has been more than one year since Netflix introduced a true new hit program,” Poltrack said, accordin g to CNN Money Netflix’s “batting average is below that of the pay cable networks…

Average U.S. home has 2 streaming video devices

The Internet video revolution continues to take hold, with the average U.S. broadband household owning nearly two connected TV devices. Research firm Strategy Analytics reported Wednesday that ownership of connected TV devices — including smart TVs, smart Blu-ray Disc players, IP-enabled game consoles and digital media streamers — grew 5% quarter on quarter in Q3. The number of devices in U.S. homes grew 28% from the same quarter last year, reaching 168 million units. The average U.S. home now owns 1.9 connected TV devices, compared with 1.5 in Q3 2013, Strategy Analytics said. Adoption of streaming media devices has been driven by the desire of consumers to walk over-the-top video services such as Netflix (NFLX), Amazon (AMZN) Prime Instant Video, Hulu and other services. In the digital media streamer market, Google’s (GOOGL) Chromecast was tops with 26% of shipments in Q3, followed closely by Roku. Apple’s (AAPL) Apple TV set-top box slipped…