Tag Archives: nflx

Netflix investors enthused by content deals, tech refresh

Netflix stock rose 2.2% Thursday on continued positive sentiment for the subscription streaming video service. The Los Gatos, Calif.-based company on Wednesday launched a new user interface for smart TVs, gaming consoles and set-top boxes. The spiffed-up navigation screen is designed to make it easier for users to find TV shows and movies that they will enjoy watching. Ultimately the redesigned UI is about retaining subscribers by making them more active users of the service . Netflix (NFLX) also is making waves with its content deals. Last week , Netflix announced a deal with Walt Disney ‘s (DIS) Marvel studios to make four TV series featuring Marvel comic-book heroes Daredevil, Iron Fist, Luke Cage and Jessica Jones. The four shows will culminate in a miniseries programming event on Netflix called “The Defenders.” Business Insider reported Wednesday that Netflix is considering funding movie serials, with episodes running on Netflix a few weeks after being …

Netflix schools pay TV services with big user interface change

While cable TV services continue to confound viewers with their user interfaces, Netflix has rolled out a new navigation screen that aims to please. Netflix rolled out the new user interface on Wednesday to subscribers using a range of smart TVs and set-top boxes. A year and a half in the making, the new navigation screen features big photos of TV shows and movies with more detail on the videos you select. The interface exposes more recommendations based on what you’ve previously watched and liked. If you’ve connected your account to Facebook (FB), it can show what your friends have watched. Search also has been improved. The goal is to get subscribers to watch more content and make Netflix (NFLX) a stickier service. “We set out to deliver an update that would make it even easier to discover something great to watch, and we think we succeeded,” Chris Jaffe, …