Amazon.com, which recently began selling its own line of diapers and baby wipes to shoppers who shell out $99 a year for its Amazon Prime service, might soon sell a host of other everyday consumables under the program. In addition, the company is also tapping product transparency as a sales engine by offering a raft of information on these Amazon-branded items to consumers. The question is whether this so-called “ethical grounds” approach will
Diapers and baby wipes aren’t the first branded products that Amazon.com has offered. Many consumers are familiar with Amazon’s (AMZN) line of Kindle e-readers, tablets, Fire phones and Fire TVs, as well as Amazon’s online video shows and e-books. Less known is that Amazon sells batteries, keyboards, bedding and other goods and services under its brand. Outside of high-profile product rollouts like phones, tablets and TVs, the e-commerce giant has
Driving an electric sports car from San Francisco to L.A. without stopping? That’s so 2015. The 400-mile battery pack that Tesla Motors (TSLA) will soon roll out as an optional upgrade for its little Roadster gives mileage to the luxury EV maker’s brand — at a time when other carmakers threaten to start encroaching on its high-end, green-machine territory. “I tell people Tesla is five years ahead” in battery developments, Dougherty & Co. analyst