Tag Archives: lead tech

Why Europe’s Sky Is Raiding Silicon Valley In TV Tech

With television viewing up in the air, changing dramatically with technology, big companies in the business are scouting for startups. U.K.-based Sky, for instance, has come to Silicon Valley to get a grounding in what technology can most help it adapt and profit. The big European television provider is looking to make investments in everything from ad insertion software to virtual reality goggles. “We want to monetize Europe by taking ideas from

Now It’s Personal: TV Targets Ads Streamed To Devices

A couple of couch companions watching TV on tablets might not see the same thing any more, even when watching the same shows. Ad personalization — routine for most of the Web — has come to streaming television. Now, couch surfer A might see a car commercial while couch surfer B gets an ad for insurance. On Tuesday, Adobe Systems (ADBE) launched a personalized video ad-insertion technology as part of its Primetime tech platform. Primetime sells

HP Steps Up Its NFV Game With Telefonica Signing

Hewlett-Packard showed some muscle in the fledgling Network Functions Virtualization market by beating Cisco Systems, VMware and others in signing telecom carrier Telefonica to a multiyear pact. Hewlett-Packard (HPQ) is one of several tech giants scrambling to offer NFV, a virtualization computing system that relies more on software than hardware to help service providers speed an increasing amount of data through their networks at a reduced cost.