Big Data Tools And Sports Become Winning Combination
Data have long fueled the relationship between sports and their fans. Now, with Big Data tools enabling the collection and analysis of seemingly limitless types of sports-related information, the flow of sports data is poised to accelerate. “If there’s data out there, I want it,” Christy King, vice president of IT for Ultimate Fighting Championship, said following a session at the recent On Deck West sports technology conference in San Francisco.