Real estate website Trulia on Monday launched its first national ad campaign, a $45 million effort aimed at mobile users and women. The company is running its first TV commercials, along with ads for radio, the Web and print. Trulia’s (TRLA) 2014 ad campaign will take on a planned $65 million ad campaign from rival real estate site Zillow (Z), which started the ad battle with a $40 million campaign in 2013. “We wanted to focus on mobile, so the
Social media and mobile will play a bigger role in the online version of the NCAA men’s basketball tournament this year after giving the three-week event a big boost in fan traffic last year. The March Madness games, broadcast through a partnership between CBS (CBS) and Time Warner ‘s (TWX) Turner Broadcasting System, will include ties to social media video sites Vine and Instagram, a unit of Facebook (FB), along with tablets from Amazon (AMZN)
Cloud-based enterprise software firm Castlight Health vaulted 149% Friday after pricing its IPO above its expected range late Thursday, as investors bet on a nascent information technology company that promises to help people navigate the increasingly complex health care market. Castlight (CSLT) priced its 11.1 million shares at 16, above its expected range of 13 to 15, which it had just raised on Tuesday from a 9-to-11 range. Such sequential