Yelp In Face-Off With Facebook For Local Mobile Ads
Crowdsourced online review site Yelp — a favored destination for consumers looking for restaurants, nail salons or plumbers — has company. Internet giants Google (GOOGL) and Facebook (FB) continue to expand in offering user reviews as they look to reel in more local, small-business advertisers. And for the past two quarters, Yelp (YELP) has failed to sign up as many new local business accounts as Wall Street expected, hurting its stock. Social