Nielsen TV Rating May Spur More Digital Streaming

By | October 24, 2014

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For the first time, a Nielsen rating will count viewership beyond traditional television, likely spurring more streaming-only options. Already, CBS (CBS) and Time Warner’s (TWX) HBO separately this month said that they will offer a la carte TV streaming services for cable cord cutters. The moves mark a significant step in TV’s evolution. More such services could come to a TV audience wondering what’s taken the industry so long. “(It’s an) Scalper1 News

Scalper1 News