Online retailers ranging from Amazon.com (AMZN) to Best Buy got what amounted to a mixed bag of results from the holiday shopping season. While the growth rates for total sales and mobile transactions rose significantly over last year, the average online order size fell precipitously, says a report released Monday by IBM (IBM) Smarter Commerce, the unit of the computer product and service company that tracks sales from 800 websites in the U.S.
Diapers and baby wipes aren’t the first branded products that Amazon.com has offered. Many consumers are familiar with Amazon’s (AMZN) line of Kindle e-readers, tablets, Fire phones and Fire TVs, as well as Amazon’s online video shows and e-books. Less known is that Amazon sells batteries, keyboards, bedding and other goods and services under its brand. Outside of high-profile product rollouts like phones, tablets and TVs, the e-commerce giant has
Amazon.com (AMZN) likely will convert 70% of the 10 million people it signed up for Amazon Prime trial memberships this holiday season to paying members, Consumer Intelligence Research Partners predicted Tuesday. Amazon announced Friday that 10 million people over the holiday season had signed up for 30-day free trials of Amazon Prime, a program that provides free two-day shipping on millions of items as well as streaming video and other perks for $99 a year. Based on its analysis of prior Amazon Prime member conversion and retention rates, CIRP estimates that 7 million of the 10 million new trial members will pay for a one-year Amazon Prime membership. It also forecasts that nearly 6 million of these customers will renew their membership after the first year. “The 7 million trial members that we anticipate will convert to paid members should generate almost $700 million in membership fee…