Apple Watch novelty seen wearing off after six months
After six months, Apple Watch users are showing much less enthusiasm for the device, according to a focus group assembled by branding company MBLM. MBLM gave Apple (AAPL) smartwatches to 11 people, ages 13 to 65, and conducted in-depth interviews with them after one week, one month and six months to gauge their response to the device. In its third report, MBLM wonders if the thrill is gone, noting that users have gone from loving the Apple Watch