T-Mobile ‘Uncarrier’ Seen Targeting Termination Fees

By | December 27, 2013

Scalper1 News

The next act in T-Mobile USA’s (TMUS) ‘Uncarrier’ marketing strategy, purportedly code-named Houdini and slated for debut at the big Consumer Electronics Show in early January, will be to buy out the early termination fees of customers that switch to T-Mobile from other carriers, according to industry speculation. If true, T-Mobile USA’s “Uncarrier 4.0” plan likely will roil wireless industry profit margins and further pressure AT&T (T) and Scalper1 News

Scalper1 News