Priceline CEO: Facebook ‘Finally’ Useful To Business

By | August 5, 2015

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Priceline shares cruised to their highest altitude ever Wednesday after the company beat second-quarter estimates, while CEO Darren Huston shed light on the online travel agency’s social media partnerships. “I was quite skeptical, but I have to give Facebook (FB) a ton of credit. We’re finally getting some good business out of Facebook,” he said during a conference call, admitting that Priceline has “always struggled” with accessing Scalper1 News

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