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Phone and cable TV companies slammed the White House after President Obama signaled his support for a regulatory proposal to open up the set-top box market to more competition, a move that critics say is too friendly for companies such as Alphabet ’s ( GOOGL ) Google and Apple ( AAPL ), benefiting them at the expense of pay-TV providers. AT&T ( T ), Comcast ( CMCSA ) and other pay-TV players have opposed the proposal. Tom Wheeler, chairman of the Federal Communications Commission, says he plans to make it easier for consumers to switch from pay-TV companies’ set-top boxes leased monthly to new devices sold on a retail basis by consumer electronics or Internet companies. “Instead of spending nearly $1,000 over four years to lease a set of behind-the-times boxes, American families will have options to own a device for much less money that will integrate everything they want,” said the White House Council of Economic Advisers in a blog post . Obama is expected to file comments with the FCC supporting Wheeler’s proposal. “The Google proposal the White House endorsed today will box consumers into yesterday’s technology and impede the innovation consumers so desperately want,” said the Future of TV Coalition, a lobbying group formed by cable TV companies, programmers and others. The FCC has three Democratic and two Republican members. Walter McCormick, president of the USTelecom industry trade group, said in a statement: “The legitimacy of this rule-making proceeding has now been irreparably compromised.” Potential new suppliers such as Apple , Google or Amazon.com ( AMZN ) would likely provide their own programming guide to consumers, analysts say. One worry for pay-TV firms is losing the ability to collect viewership data, the key for targeted advertising . Google, critics say, aims to swap its own advertising for the local ads sold by cable TV companies. Under the new set-top rules, the FCC says that only pay-TV subscribers will gain access to programming, and that copyright protections will be preserved. The FCC could clear a path for Apple, which reportedly shelved plans for an Internet video service after negotiations with programmers stalled. Scalper1 News
Scalper1 News