Netflix’s international streaming prospects underappreciated

By | March 11, 2014

Scalper1 News

The international opportunity for Netflix (NFLX) is greater than expected, with the streaming video service likely to enter France and Germany this year, according to a report by CRT Capital. Potential international market launches through 2016 could realistically expand Netflix’s total addressable market by $7 billion to $10 billion, CRT analyst Neil Doshi said in a report Tuesday. “Following a detailed review of the demand and competitive characteristics of potential launch markets, we believe the probability of NFLX expanding to Germany and France in 2014 is high (we estimate at 75%),” Doshi wrote. “We also forecast a 40% chance of 2014 launches in adjacent markets including Belgium, Austria and Switzerland. By the end of 2016, we estimate a 50% chance of expansion to Italy, Australia and New Zealand, and a 25% chance of expansion to Spain, Czech Republic, Japan and South Korea. Based on the company’s international prospects, Doshi… Scalper1 News

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