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Freemium game publisher Glu Mobile ( GLUU ) got a lift on Thursday from the launch of its latest celebrity video game, based on reality TV stars Kendall and Kylie Jenner. The mobile game, “Kendall & Kylie,” quickly jumped to the top of the download chart on Apple ‘s ( AAPL ) App Store. On Alphabet ‘s ( GOOGL ) Google Play store, however, it ranked No. 129 on the free games chart on Thursday afternoon. Shares of Glu, a low-priced and volatile small-cap, jumped 4.5% to 3.74 on the stock market today . Earlier in the session, the stock had risen as much as 8.7%. San Francisco-based Glu has struggled to find a follow-up to its hit celebrity game “Kim Kardashian: Hollywood.” But the Jenner girls, Kim’s half-sisters, appear to have the Kardashian golden touch. Customer reviews of the new game have been highly favorable, in contrast to Glu’s previous celebrity game, “Katy Perry Pop,” which flopped. Like all of Glu’s games, “Kendall & Kylie” is free to play, but users can buy extras to enhance the game. “Kendall & Kylie” features the voices, likenesses and exclusive video messages from the Jenner sisters. In the game, players interact with the sisters as friends and mentors as they work to realize their creative and career aspirations. “Kendall and Kylie Jenner’s combined social followers have more than doubled to over 150 million since Glu’s original partnership announcement, showcasing their tremendous impact on pop culture,” Glu CEO Niccolo de Masi said in a statement . “The global awareness of each of their personal brands makes them great partners for mobile gaming.” Other upcoming celebrity video games from Glu will feature pop singers Britney Spears, Nicki Minaj and Taylor Swift. RELATED: Taylor Swift Video Game In Glu Mobile Investors’ ‘Wildest Dreams’ Zynga Stock Getting Dogged By Declining User Base . Scalper1 News
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