In-App Purchases Fueling Mobile Game Sales

By | March 11, 2015

Scalper1 News

All those little payments people make to gain an edge in mobile games like “Candy Crush” and “Clash of Clans” really add up. In-app purchases will account for 60% of U.S. mobile game revenue this year, up from 55% in 2013 and 58% last year, eMarketer says. The remaining mobile game revenue comes from full-game downloads for smartphones and tablets. The growth of in-app purchases is being driven by the popularity of freemium games, which are free Scalper1 News

Scalper1 News