Scalper1 News
Presented with a good-better-best lineup of GoPro (GPRO) action cameras, most consumers have decided on the better models. A survey by Pacific Crest Securities found that the largest percentage (29%) of GoPro buyers this holiday season planned to get the $400 Hero 4 Silver camera. The top-of-the-line model, GoPro’s $500 Hero 4 Black, came in third with 19% of expected buyers. In second place was the $300 Hero 3+ Silver camera. The new entry-level camera, GoPro’s $130 Hero, was in fourth place with 16% of shoppers, followed by the $200 Hero 3 White camera with 10%, Pacific Crest said. When Pacific Crest asked 855 U.S. adults which electronics item is on the top of their holiday shopping list this season, 2% said GoPro cameras. “Hero 4 Silver inventory levels remain sparse in specialty channels, “Pacific Crest said in a report Monday. “To the degree this continues, we think it would… Scalper1 News
Scalper1 News