Google Picture Brightens, Thanks To Larger-Screen Smartphones

By | April 7, 2016

Scalper1 News

Fast growth for YouTube and mobile search — along with expected positive benefits from the wider adoption of large-screen smartphones — netted a price-target boost for Alphabet ( GOOGL ) and its Google subsidiary on Thursday. Morgan Stanley raised its price target on Alphabet stock to 900 from 880. Smartphones with big screens — such as Apple ‘s ( AAPL ) iPhone 6S Plus and Google Android Galaxy Note 5 by Samsung — will have a positive impact on Google’s revenue, wrote Morgan Stanley analyst Brian Nowak in a research report. “Indeed, the growing mix of large-screen smartphones combined with our agency conversations (are) indicating that these screens are monetizing higher,”  Nowak wrote. He says such ads are getting 20% to 35% higher costs per click, which is how much Google is paid each time someone clicks an ad. He says larger-screen smartphones could boost Google’s search revenue by 3%. Ahead of the Alphabet’s Q1 earnings release, “we see Google websites growing the fastest (they have) in over four years, driven by accelerating mobile search and YouTube,” wrote Nowak. Alphabet is slated to post Q1 earnings after the market close on April 21. Alphabet stock was down more than 1% in afternoon trading in the stock market today , near 758. Alphabet stock is forming a cup-with-handle base, with a 777.41 buy point. Morgan Stanley boosted its 2016 and 2017 revenue estimates for Alphabet by 1%, to $88.3 billion and $129 billion, respectively. It raised its 2016 EPS ex items estimate 4% to $35.99, and its 2017 estimate 3% to $43.49. “We are now 2% ahead of Street Q1 2016 revenue and non-GAAP EPS, and 1% ahead of full-year 2016 revenue, and 4% ahead of full-year 2016 non-GAAP EPS,” said Nowak. “We see accelerating top line, expanding core Google, non-GAAP EBITDA (earnings before interest, taxes, depreciation and amortization) margins, and positive revisions driving Google higher.” The number of minutes spent on YouTube minutes is estimated to grow 42% year over year in Q1, Nowak said, vs. a 23% rise in Q4 2015. Scalper1 News

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