Google opens product showcase areas in Best Buy stores

By | November 19, 2013

Google is the latest consumer tech company to use Best Buy stores as an official vendor showcase for its products. The Web search leader has set up display tables and endcaps staffed with Google employees in 750 large-format Best Buy stores, Best Buy CEO Hubert Joly said Tuesday on a conference call with analysts. Google (GOOG) will operate the displays during the holiday season to show off its Android tablets, Chromebook notebooks and Chromecast streaming video players. “Google’s hardware business is expanding and there’s a lot of interesting product innovation with the Chromebook, Chromecast and Nexus tablets,” Joly said. “Strategically what we’ve all seen is how meaningful Best Buy (BBY) is as a platform for these vendor partners, because we’re the only place of scale that can showcase the fruit of their billions of dollars in technology investment. And the ability of the customers to touch and feel these products …

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Google opens product showcase areas in Best Buy stores