Scalper1 News
During a tough earnings season for tech companies like Apple ( AAPL ), Alphabet ( GOOGL ), Microsoft ( MSFT ), Netflix ( NFLX ) and Twitter ( TWTR ), Facebook ( FB ) stood out from the pack Wednesday with a first-quarter report that crushed expectations. The social-networking leader’s Q1 revenue jumped 52% year over year to $5.38 billion, topping the consensus estimate of $5.26 billion. Earnings per share minus items surged 83% to 77 cents, above the consensus estimate of 62 cents. Growth in the top and bottom lines accelerated for the third consecutive quarter. Facebook stock shot 9% higher in extended trading, after closing up 0.1%. Among other metrics in its Q1 report, Facebook said daily active users climbed 16% to 1.09 billion on average. Monthly active users rose 15% to 1.65 billion, and mobile monthly active users increased 21% to 1.51 billion. Mobile advertising revenue represented approximately 82% of total ad sales in Q1, up from 73% a year earlier and in line with estimates. The latest advances come amid a broader effort to enhance the user experience and continue to grow revenue. As part of its video monetization strategy, Facebook has been methodical in rolling out video ads, including on its photo- and video-sharing app Instagram. In the past year, Facebook also has been more aggressive expanding advertising on Instagram and offering better analytics and measurement tools for advertisers. And the company also boosted its video ad platforms, creating new ad formats and ad buying options, with enhanced targeting capabilities. That strategy appears to be paying off. Facebook now has 3 million advertisers, up from 2 million six months ago. Facebook didn’t provide specific numbers on Oculus Rift shipments, which began late last month, and said it won’t have a material impact on 2016 revenue. But CEO Mark Zuckerberg was upbeat about virtual reality on a conference call, saying “We see virtual reality as the next big computing platform, and we’ll continue to make investments in that area.” Facebook also said Wednesday its board of directors approved a proposal to create a new class of non-voting capital stock. If approved, the company intends to issue two shares of Class C capital stock as a one-time stock dividend for each outstanding share of Class A and Class B common stock. Facebook said the proposal would allow Zuckerberg to maintain his long-term vision for the company, mitigate succession risk and potential future voting dilution, while also enabling him to pursue his goals of giving away 99% of his shares “to advance human potential and promote equality via the Chan Zuckerberg Initiative.” “I’ll be able to keep founder control of Facebook so we can continue to build for the long term, and Priscilla and I will be able to give our money to fund important work sooner,” Zuckerberg said in a statement. The Q1 report caps a heady month for Facebook, during which Zuckerberg unveiled his roadmap at Facebook’s annual F8 Developer Conference. He emphasized pushing Facebook’s Messenger chat platform deeper into the business world with chatbots, enhancing Live video with virtual reality, and expanding the social network to remote regions of the world. Analysts believe the monetization strategy of Messenger will closely follow that of Instagram, with both platforms seen becoming multibillion-dollar businesses. “We had a great start to the year,” said Zuckerberg in a statement. “We’re focused on our 10-year roadmap to give everyone in the world the power to share anything they want with anyone.” Scalper1 News
Scalper1 News