Facebook, Google Seen Benefiting From Video Ad Growth

By | February 18, 2014

Scalper1 News

U.S. video advertising growth is expected to jump 39.5% in 2014, which could be good news for Facebook (FB), Yahoo (YHOO) and Google ‘s (GOOG) YouTube. According to data released Tuesday by research firm eMarketer, video ad growth will fall from 43.5% in 2013, but the 39.5% growth will still lead other forms of advertising. Rich media advertising — such as pop-up and Flash-based ads — is expected to rise 34.4%. Overall, eMarketer expects 19.5% Scalper1 News

Scalper1 News