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Facebook ( FB ) is bolstering its Live streaming video platform, which should provide more space for advertising to fuel revenue growth. Facebook Live is a platform for mobile-device users to broadcast live video streams on the world’s largest social network. Facebook recently expanded the Live feature to all users, following an exclusive arrangement with celebrities and other public figures. “People are letting their friends discover their hobbies. Parents are using it to share moments in their kids’ lives with their extended families. Athletes are giving people a window into their training. Chefs are bringing their fans into their kitchen,” wrote Fidji Simo, Facebook product management director, in a blog post . The new features include the ability to broadcast only to select groups, such as family. Users can also schedule a live broadcast through Facebook’s Events tab or send out invitations for people to watch. Other features include the ability to add filters that could, for instance, broadcast in black and white. Viewers can also add emoticons to the video feed in order to give a sense of how they feel at different points in the video. There’s also a page dedicated to live broadcasts that people can search. Facebook also rolled out tools that allow broadcasters to see how many people are watching their videos, either live or archived, when they watch and for how long. The tools could be especially valuable for business owners and advertisers. Facebook did not say if it would place advertising on the video feeds but didn’t rule it out. Historically, Facebook has introduced new ad-free platforms, then gradually inserted ads down the road. Speculation is rising that Facebook will open its Messenger chat service to content publishers and ads, creating a multibillion-dollar revenue opportunity and posing a growing threat to Alphabet ( GOOGL ). Facebook Live is comparable to the Twitter ( TWTR ) Periscope app, which launched last year and has logged more than 100 million broadcasts. Twitter has integrated Periscope into the Twitter app feed. The new Live features will be rolled out on the Apple ( AAPL ) iOS and Alphabet Android over the coming weeks. “We’ve been humbled by all the amazing and creative ways that people have used Facebook Live so far, and we’re committed to creating the best experience for everyone who wants to create, watch and interact with live videos on Facebook,” Simo wrote. Facebook stock was up 1% in midday trading on the stock market today , near 113. Scalper1 News
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