Discovery stoops to conquer with Shark Week fiction

By | August 19, 2014

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 Discovery Communications (DISCA) on Tuesday crowed about record ratings for its Shark Week stunt programming, but continues to court controversy with its use of fake documentaries about giant sharks. Discovery Channel (DISCA) said the 2014 Shark Week promotion scored the highest ratings in its 27-year history. Dubbing itself “the King of Summer,” Discovery drew in over 42 million viewers for the week. The broadcast of “Shark of Darkness: Wrath of Submarine” is the No. 1 cable telecast of the third quarter, excluding sports, among men 18-49 and 25-54, Discovery said in a press release. The program also was the top show in all television, cable and broadcast, among persons 18-34 on the evening it first aired. Critics tore into the thinly veiled mockumentary about a 30- to 35-foot killer shark. The program included a half-hearted disclaimer about the monster shark called Submarine. “Its existenc Scalper1 News

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