Data Brokers Defend Business, Hate Term ‘Data Brokers’

By | June 20, 2014

Scalper1 News

As people share more information than ever — to buy online, register at websites and post on social media — the information has become an increasingly valuable commodity to companies looking to target their marketing efforts. Enter so-called data brokers, a catch-all term often used to describe the fast-growing world of data-driven marketing companies that exist primarily to collect, collate, buy and sell consumer data. People in this field, Scalper1 News

Scalper1 News