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BlackBerry (BBRY) is going retro for its latest smartphone, a handset with a qwerty keypad that mirrors the look of its once-dominant devices from the pre-iPhone days. With the BlackBerry Classic, out Wednesday, the Waterloo, Ontario-based company is hoping to woo back customers who prefer typing emails and texts on a physical keypad rather than a glass display as popularized by Apple’s (AAPL) iPhone. At a media event Wednesday, BlackBerry (BBRY) executives said the new handset marries a familiar design with the security and speed of the modern BlackBerry 10 operating system. “We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day — and that feedback led directly to the development of BlackBerry Classic,” BlackBerry CEO John Chen said in a statement. “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the… Scalper1 News
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