Scalper1 News
A survey of U.S. teens by Piper Jaffray shows a potential missed opportunity for Apple in the headphone business. It also provides good news for Beats Electronics and bad news for Skullcandy in the lucrative market. The survey found that 56% of teens plan to purchase headphones in the next six months. The top headphone brand among likely buyers is Beats By Dr. Dre, which was the choice of 46.1% of respondents. Apple (AAPL) is second, attracting 25.3% of likely buyers. Skullcandy (SKUL) is a distant third, with 9.8%. Beats By Dr. Dre, owned by Beats Electronics, has been trending up over the past four semiannual teen surveys by Piper. In fall 2012, Beats was the choice of 44.8% of likely teen headphone buyers. Based in Santa Monica, Calif., the company is seen as a possible IPO candidate. Apple also has been steadily rising as a headphone brand. In fall… Scalper1 News
Scalper1 News