Scalper1 News
Apple (AAPL) is clearly positioning its new smartwatch as a fashion accessory, rather than just the latest tech gadget. Apple has taken out a 12-page advertising spread in the March issue of Vogue to introduce the Apple Watch to fashionistas. The spread features elegant photos with very little text showing off the three models of the smartwatch: the leather-bound standard model, a rubber-banded Sport and the gold luxury Edition, Business Insider reported . The advertisement provides little information about the Apple Watch. Apple on Thursday scheduled a media event for March 9 in San Francisco, presumably to provide details about the product, which is set to debut in April. Unanswered questions include launch date, pricing for the product lineup (Apple has said only that the watch starts at $349), battery life and available apps. The ad spread in Vogue’s “Spring Fashion Blockbuster” likely cost Apple more than $2.2 million, AdWeek… Scalper1 News
Scalper1 News