Apple TV Ad Technology Seen Boosting Network Revenue

By | May 12, 2015

Scalper1 News

An Apple (AAPL) TV service will likely feature dynamic ad insertion technology based on viewing data that provides upside for media and entertainment companies that partner with Apple, speculates Pacific Crest Securities in a research report. Satellite TV broadcaster Dish Network (DISH) and Sony (SNE) this year launched new OTT (over-the-top) Internet video services. The services are dubbed OTT products because they piggyback landline broadband Scalper1 News

Scalper1 News